5 tips for setting up your yoga business
Ok, a little bit of background.. I set up my first yoga business when I completed my teacher training in 2018, I have since then moved my business four times in 5 years and have ended up setting up twice in the south west of England, once in Scotland and last year in The Netherlands. This is because my husband is in the military, we get posted to different locations and I move with him.
Although this has been tough at times having to restart my business, I have learnt an incredible amount about how to start a business and get it off the ground when arriving somewhere!
I wanted to share with you 5 tips for setting up your yoga business, (these can also be applied to any new business) in the hope that it may help you.
Please leave a comment below if you found this useful and enjoyed reading it!
1. Research your market
Do your research of what is going on in your area already. Look at who is offering classes, how much they charge, what style they teach and what they have to offer. Scout out the local Yoga studios, look at where resonates with you the most and also what they’re offering.
By doing this research you can work out where there may be a demand for your yoga, who your ideal clients are and it will give you an idea of what others already offer and what you could do differently.
2. Build an online presence
Start to connect with people in your area via social media and start spreading the word about what you offer. This can be a huge way to be able to market your classes in your area and online. Have a basic website set up too so that you have a couple of directions that you can send your clients to stay up to date with your offerings and stay connected. Starting to build your community.
3. Be patient
It takes time to build awareness and community so don’t be disheartened when you only have one person or even no one at your first class. We have all been there! Be consistent and keep spreading the word.
4. Diversify your offerings
I spent far too long considering whether to hold handstand workshops or special events because I was too afraid, but pushing yourself out of your comfort zone is normally the best decision. Don’t be afraid to put on that workshop or to share your valuable knowledge.
5. Special discounts and offers
When you’re starting out, you want to be spreading the word about your classes and one of the most affective ways of marketing is word of mouth. So try an offer such as ‘Bring a friend for free’ or a block of classes at a discount. This will help to attract new clients and to retain existing ones.